FTC Compliance Issues for 'Made in the USA' Labeling Requirements
1 hour 30 minutes
Make sure you are in compliance with the Federal Trade Commission requirements on 'Made in USA' labeling and avoid costly litigation.
For a variety of reasons, the past two decades have seen an increase in businesses advertising that their products are ‘Made in the USA.’ While such advertising can be effective, for the unwary, it can be dangerous. Indeed, the United States Federal Trade Commission (FTC), the governmental agency that primarily regulates such claims, has brought a variety of actions against companies for deceptively or misleadingly advertising that their products are ‘Made in the USA.’ Such claims can also frequently lead to private class action litigation, requiring businesses to fight a two-front war. Thankfully, the FTC has also developed a series of guidelines for businesses to follow if they want to make a claim that their products are ‘Made in the USA.’ If your company or your clients are making such claims, this topic will help you learn the rules to avoid costly and expensive investigations and litigation.
• You will be able to define what constitutes an express and implied ‘Made in the USA’ claim.
• You will be able to describe which agencies monitor and enforce against ‘Made in the USA’ claims.
• You will be able to discuss the level of substantiation required for ‘Made in the USA’ claims.
• You will be able to explain the dual threat of government and private enforcement of ‘Made in the USA’ claims.